Konami To Reward Top Schools in 2010 California Governor's Fitness Challenge

EL SEGUNDO, Calif. - Konami Digital Entertainment Inc. continues to help combat America's childhood obesity problem one state and one school at a time. Following its groundbreaking initiative with the state of West Virginia, Konami has brought its best-selling get-up-and-move video game to the biggest state in the union, California. The company today announced that DanceDanceRevolution will, for the second year, be a featured reward in the 2010 California Governor's Fitness Challenge.

More than 1.3 million students signed up to participate in the 2010 California Governor's Challenge competition, making the California Challenge the standard for statewide fitness challenges nationwide. In thanking Konami for its support, Governor's Council Chairman Jake Steinfeld said, "Our Council is a big believer in promoting fitness for kids by providing schools the tools. Konami's reward provides 100 deserving California schools with a fun way to get kids up and moving and I think it's fantastic."

The California Governor's Fitness Challenge, which ended on May 31, required participants among all k-12 schools to be active 30-60 minutes a day, at least three days a week for four weeks. The Council will announce the finalist schools and recipients of the DanceDanceRevolution award in June.

"Konami is committed to keeping DanceDanceRevolution top of mind when it comes to fitness, not only with consumers, but also schools, governments and administrations who seek to further diversify their physical education curriculums," said Shinji Hirano, president of Konami Digital Entertainment, Inc. "DanceDanceRevolution has been proven to promote a healthy life balance of exercise and fun, which is why it is such a natural fit for us to participate in such an remarkable and important cause."

Konami has also partnered with high-profile sponsors including the West Virginia Children Health Insurance Program and Sony Computer Entertainment America Inc. for the 2010 DanceDanceRevolution West Virginia State Championship Tournament.

For more information on the California's Governor's Challenge, please visit:
http://www.calgovcouncil.org/.

For more information on DanceDanceRevolution, please visit: http://www.konami.com.

About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. Konami's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. Konami is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, and Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.

About the Governor's Council on Physical Fitness and Sports
The California Governor's Council on Physical Fitness and Sports is a non-profit, non-partisan organization dedicated to promoting physical activity for all Californians with an emphasis on children and youth. Governor Schwarzenegger is the Honorary Chairman and Council members include Chairman Jake Steinfeld, Vice Chairman Peter Vidmar, and California sports legends such as Tony Hawk, Laila Ali, Misty May-Treanor, and Jerry Rice. Governor's Council Key Initiatives include the Governor's Challenge, the Governor's Council Spotlight Awards Presented by Anthem Blue Cross Foundation, the Governor's Council Activity Guide, the Live Like a Champion Tour powered by Anthem Blue Cross and Exercise is Medicine. Founding sponsors are the Anthem Blue Cross Foundation, and Kaiser Permanente. For more information visit www.CalGovCouncil.org.