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SILVER MEDALIST Now in its fourth year, the Healthy Shasta partnership’s Walk This Way at Turtle Bay event engages 3,000-5,000 participants per year to celebrate healthy eating and physical activity. The event includes a fun walk (with scavenger hunt and activities along the route), healthy cooking demos provided by Shasta College students, educational children’s activities, SPARK activities, live entertainment (hip hop hula hooping, jump roping, etc), sport demos (such as kayaking) and more. Purposefully, the event is not a health fair and brochures are not passed out (only one sheet that lists local resources for physical activity, local foods, and Healthy Shasta’s website which features maps of trails, playgrounds and more). In conjunction with the event, Healthy Shasta partners reach out to local schools to promote physically active lifestyles. This outreach has included assemblies (featuring the key note performance for the event), hiding Silver Shoes on campus (while Golden Shoes are hidden throughout the community with ‘healthy clues’ to encourage people to explore opportunities such as new trails, playgrounds and farmers’ markets), and a month-long Healthy Shasta Challenge (participants who complete 10 of 16 activities are entered into a free drawing – activities include hiking to a waterfall or walking/biking to school). These activities engage thousands of students at the majority of Shasta County schools and after-school programs, community members, and the staff of Healthy Shasta’s 17 partner organizations in trying new activities and triggering people to try great, convenient, and free opportunities for physical activity at or near their home. Information about Healthy Shasta is at www.healthyshasta.org. |
